Rolland Digital

Marketing Consulting

Marketing That’s Clear, Focused, and Built for Growth

Turn Your Marketing Spend Into Measurable Revenue

Most growing businesses aren’t under-marketing. They’re marketing without direction. Campaigns are active. Budgets are being spent. Agencies and freelancers are busy. Yet revenue growth remains inconsistent – and no one can clearly explain why. Marketing looks productive on the surface, but beneath it there’s little control, ownership, or certainty.

South African SME’s don’t have a marketing problem. They have a clarity, conversion, and accountability problem. We help South African SMEs turn unfocused marketing activity into predictable leads, stronger sales conversion, and measurable ROI – without the cost of hiring a full-time senior marketing manager.

Fractional Marketing & Revenue Growth.

Marketing Activity Isn’t the Same as Marketing Results

Many SMEs are investing in websites, ads, agencies, and sales teams – yet still experience:

  • Inconsistent or low-quality leads
  • Poor conversion from enquiry to sale
  • Messaging that fails to clearly differentiate the business
  • Unclear or unreliable ROI reporting
  • Growing frustration with agencies and wasted spend
  • The issue isn’t effort.
  • The issue is lack of strategic oversight and revenue alignment.

Without clear leadership, marketing becomes expensive, noisy, and disconnected from real business growth.

Our Solution: Strategy First. Revenue Always.

We operate as a fractional marketing and revenue partner – providing senior-level thinking, structure, and accountability to businesses that need results, not more activity.

Our approach integrates:

  • Independent marketing performance analysis
  • Sales process and conversion optimisation
  • Ongoing fractional marketing leadership

Everything we do is designed to answer one question:

“Is this generating profitable growth?”

Our Services.

Marketing Audit

Before recommending changes, we diagnose.

We independently assess what’s working, what’s underperforming, and what’s wasting money across your marketing and lead generation efforts.

What we review:

  • Website and conversion paths
  • Paid ads and lead quality
  • Messaging and positioning
  • CRM and follow-up systems
  • Marketing spend vs revenue contribution

Outcome: Clear insight, honest answers, and a prioritised action plan.

Sales Process

More leads don’t fix broken sales systems.

We focus on improving the gap between interest and income by optimising how enquiries are handled, followed up, and converted.

What we improve:

  • Lead handling and response processes
  • Sales scripts and workflows
  • Follow-up timing and structure
  • Simple CRM and tracking systems

Outcome: Higher conversion rates without increasing ad spend.

Fractional CMO

Get senior marketing leadership – without a full-time salary.

As your fractional CMO, we take ownership of strategy, performance, and accountability.

What this includes:

  • Marketing strategy and planning
  • Channel and budget prioritisation
  • Agency and freelancer oversight
  • Sales and marketing alignment
  • Performance tracking and reporting

Outcome: Clarity, focus, and measurable growth.

Who We Work With.​

We partner with owner-led and management-driven SMEs who:

  • Are already investing in marketing or sales
  • Are frustrated with inconsistent results
  • Need senior guidance, not junior execution

Next Steps.

Read the Latest Insights

Strategic insights on how SMEs can improve marketing performance, align sales and marketing, and drive measurable revenue growth.

How Engagements Usually Start

Most clients begin with a Marketing Audit & ROI Review.

This allows us to:

  • Identify real growth blockers
  • Quantify missed opportunities
  • Build a roadmap based on evidence, not assumptions

From there, clients may engage us for conversion optimisation or ongoing fractional leadership.

Rolland Digital

Ready For the Next Step!

If you’re spending on marketing but unsure what’s actually driving revenue, the first step is understanding the truth.

Let’s start with clarity – and build growth from there.

Book an initial discussion or request a marketing audit to see where your biggest opportunities lie.

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