
How a Marketing Audit Can Help You Grow Revenue Faster
Learn how a marketing audit helps SMEs grow revenue faster by improving data, lead quality, and conversion performance across marketing and sales.
Most growing businesses aren’t under-marketing. They’re marketing without direction. Campaigns are active. Budgets are being spent. Agencies and freelancers are busy. Yet revenue growth remains inconsistent – and no one can clearly explain why. Marketing looks productive on the surface, but beneath it there’s little control, ownership, or certainty.
South African SME’s don’t have a marketing problem. They have a clarity, conversion, and accountability problem. We help South African SMEs turn unfocused marketing activity into predictable leads, stronger sales conversion, and measurable ROI – without the cost of hiring a full-time senior marketing manager.
Many SMEs are investing in websites, ads, agencies, and sales teams – yet still experience:
Without clear leadership, marketing becomes expensive, noisy, and disconnected from real business growth.
We operate as a fractional marketing and revenue partner – providing senior-level thinking, structure, and accountability to businesses that need results, not more activity.
Our approach integrates:
Everything we do is designed to answer one question:
“Is this generating profitable growth?”
Before recommending changes, we diagnose.
We independently assess what’s working, what’s underperforming, and what’s wasting money across your marketing and lead generation efforts.
What we review:
Outcome: Clear insight, honest answers, and a prioritised action plan.
More leads don’t fix broken sales systems.
We focus on improving the gap between interest and income by optimising how enquiries are handled, followed up, and converted.
What we improve:
Outcome: Higher conversion rates without increasing ad spend.
Get senior marketing leadership – without a full-time salary.
As your fractional CMO, we take ownership of strategy, performance, and accountability.
What this includes:
Outcome: Clarity, focus, and measurable growth.
We partner with owner-led and management-driven SMEs who:
Strategic insights on how SMEs can improve marketing performance, align sales and marketing, and drive measurable revenue growth.

Learn how a marketing audit helps SMEs grow revenue faster by improving data, lead quality, and conversion performance across marketing and sales.

Struggling with lead quality, unclear ROI, or inconsistent messaging? Discover 10 signs your business may need a marketing audit now.

What is a marketing audit and why does it matter? Learn how SMEs use marketing audits to understand performance, strategy gaps, and growth opportunities.
Most clients begin with a Marketing Audit & ROI Review.
This allows us to:
From there, clients may engage us for conversion optimisation or ongoing fractional leadership.
If you’re spending on marketing but unsure what’s actually driving revenue, the first step is understanding the truth.
Let’s start with clarity – and build growth from there.
Book an initial discussion or request a marketing audit to see where your biggest opportunities lie.